Presentations – What’s the Difference Between a PowerPoint Slide and Handout?

One of the most common problems with PowerPoint presentations is slides that are loaded with information, way too busy for the audience to see. When I try to offer feedback on that problem in my workshops, very often, participants reply that they have to be that detailed because they’re also serving as a handout. If the presenter simplified the slide, then the handout would be too simple, which might not make much sense a week or month later if the audience member referred to it. 

This creates a dilemma. If your visual on the screen is simple — which it should be — then your handout is probably not detailed enough to be an appropriate takeaway. But if you design your visuals so they will have more detail to beef up your handouts, then your slides will be too busy to be effective.

Here’s the best solution to that dilemma: don’t make your handouts replicas of your slides. Create a separate document for your handout. That document — whether a notebook or report or what’s referred to in the corporate world as “the deck” — has all the detail. But the slides projected on the screen are simple, bullet-point versions of the detail. They serve as talking points — the key points that would help the audience understand and remember the ideas — but are not so complex and overdone that they serve no purpose.

Avoid redundancy between your slides and handouts whenever possible. Design your materials in such a way that the audience’s focus will clearly be directed to either the visual or the handout (when they’re not focused on you!). Let one complement the other, but avoid unnecessary duplication.

And before you start to complain about how that will double your work load, to create two versions, consider this. Be honest, what’s the nature of the PowerPoint you’re going to create anyway? Detailed, right? Lots of information on each slide. So, go ahead and go with that instinct — and save that as your handout. Then go through it, editing vigorously until you get each slide down to key, simple points — and save that as your slide presentation. And to overcome another objection I often hear — yes, your projected slides should have dark backgrounds and light type to be most visible and professional. But you do not have to print your handouts out with all that heavy ink coverage. In the print box, simply select “black and white” as your option and the background will be white and the type will be printed in black type.

As long as I’m on the subject of handouts, let me offer suggestions on two other fairly common issues. One is the frustration of having the audience focus on the handout when you don’t want them to. While it’s impossible to control what members of the audience do, you can minimize this by strategically choosing when to pass out your materials. If you hand them out during your presentation, then you can expect all heads to go down and focus on the handouts. So, one option to minimize the audience’s attention on the notes is to get them out ahead of time – literally send or email them in advance or else have them set at their seats when they arrive. This allows the group to peruse the materials before the presentation. That way, they’ve satisfied their curiosity and are more likely to focus on you when you begin. The other option is to offer them after your presentation. You can explain during your talk that there will be a detailed handout available afterward, so they’ll be satisfied that they’re getting some kind of takeaway.

There is another common complaint I hear often: when audience members read ahead in the handouts. This may mean they see the “bottom line” before you want them to. Or they find something on page five that they’ll immediately ask a question about, even though you’re discussing page two. One way to minimize this is by following the previous suggestion — strategically distributing the materials either ahead of time or afterwards. Another alternative is to design your handouts so they’re incomplete. Put in some blanks that the audience can fill in as you go along. Purposefully leave out the key information so people won’t get it before you’re ready to reveal it.

How to Promote Your Power Point Presentation for Your Network Marketing Business

Network marketing businesses are challenged by the changing internet scene to produce information accurately and entertaining. In the last article, PowerPoint presentations and their use was discussed in some detail. Unfortunately, the promotional aspect was not and today’s lesson will help uncover some ways to promote your presentations. They are powerful tools that combine many elements into one easy to digest format.

Going beyond publishing with Power Point

In a network marketing business PowerPoints, can increase your authority and trustworthiness, if used with factual data. This type of content can help jump start a business that is looking to build a strong reputation. There are other kinds of presentations that maybe needed to help with sales and marketing. Some internal issues including training and for style guides. The style guides will help you develop appropriate content for your audience. As mentioned in the previous article you can add audio to the individual PowerPoint. While videos are great, presentations can slow things down and share a volume amount of information within the fingertips of your team.

After creating the presentation, you will need to host it. After publishing the Power Point, you should have an idea of where you want to distribute the material on. This can be on social media, advertising platforms, email marketing or something else. You could even gate it to help drive leads for you. Do not feel like you have to be limited on which channels to use. It’s fine to use more than one channel to share your content on.

Measuring the success of your Power Points

Every aspect in network marketing requires measurement and monitoring. While some are more max than others, Power Points are one that need attention. If you’re hosting the PP on a hosting site, they should have a data section. This section may not be great but it should tell you the view count, comments and other data. Other hosts may offer better analytic tools. You need to know if the PP is getting views and if it’s sending traffic to your site. If the presentation has a call for action, you need to know if it’s working.

Over time in your network marketing business you will learn what data is important and what is not. If you need help with marketing, there are some free and low cost solutions available. Take care and plan out each presentation carefully and make sure they are tailored to your audience.

MLM Internet Network Marketing – 3 Benefits of Taking Your Network Marketing Business Online

Have you ever heard of the term MLM Internet network marketing? This term signifies the combination of taking a network marketing business and utilizing the Internet as a way to promote it. There are many people who are still doing network marketing off-line and that is fine but a lot of people are missing out on the powerful methods that you can utilize on the Internet. There are 3 key benefits of taking your business online and I will be identifying them so you can understand the power of the Internet.

#1. No More Face To Face Rejection

By taking your business on the Internet you’re not going to have to deal with face-to-face rejection anymore. When you do your business off-line you’re going to have to promote it to other people and many of them may say no in your face and this is very hard to deal with. Only those people with a thick skin can surpass this and be successful. But on the Internet if somebody doesn’t like your business they simply just close the website and they don’t have to personally tell you no.

#2. Bigger Market To Promote To

The Internet offers a bigger market to promote to because you’re going to be able to promote worldwide instead of just locally. This is very powerful because you will be exposed to a lot more people than you would be off-line going from door to door. There are going to be many methods that you can use on the Internet but remember you have the time to learn so make sure you do things at your own pace.

#3. Do It From The Convenience Of Your Home

You will be able to do your business from the convenience of your home or private office. This means that you do not have to worry about going anywhere else and everything can be done from the comfort of your computer. This is very powerful stuff and is one of the main reasons why people love doing business on the Internet. It saves a lot of time from having to go to different places and you can get a lot more done a lot faster.